The perfect storm is no match for the Apex Flex, The North Face’s latest addition to their line of outdoor gear. Director Paul Mitchell of Mill+ teamed up with Sid Lee to create ‘Apex Flex Rain’, which features the form of the jacket reimagined using CG rain and water elements.
For this project my task as a designers was to develop authentic look, visualize the relationship between harsh outdoor elements and the strength and durability of the jacket.